We invest our hearts,
as well as our heads
Flywheel Partners is an independent investment firm that is in the business of purposeful capital. We are focused on investing in companies typically generating between £2-10m of profit with significant growth potential. We work with exceptional management teams and other strategically aligned partners to help businesses unlock value and realise their full potential.
(Noun) A revolving wheel in a machine which is used to increase the machine's momentum, provide greater stability and a reserve of available power.
Our partnership was founded on a set of values that drive the way we do business from the inside out.
We see it as the greatest privilege when partners bring us into their world. We’ve helped some extraordinary teams build businesses of purpose.
We have one partnership principle: a shared commitment to shared purpose. It’s what all our values point towards.
Flywheel Partners is led by a team of experienced and passionate investors. Backed by long-term equity capital, we are not driven by a corporate mentality. Instead, we invest our flexible and patient capital to achieve shared goals over time.
We sit on the same side of the table
When it comes to our partners, we believe it’s vital to have a passion that matches theirs.
This is why we invest ourselves, to create something that endures.
No two businesses are the same
Neither are relationships, yet investors sometimes treat them that way. We believe that a
template-free approach is the only way to make a real impact. This means getting to the
core of each and every business and drawing on our capabilities and network to build a
bespoke partnership, unique to the business' needs.
Think like an investor. Act like a founder.
We look for something different in our partners – people who are
dedicated to the bigger picture, and who are driven by the same values
as us. That’s because we like to invest ourselves in businesses, and are
as passionate about where they’re headed as their founders are.
Our team have invested in and helped to grow numerous businesses.
Shared purpose is the North Star that guides all our strategic decisions
and enables us to build lasting relationships and meaningful businesses.
We don't just watch from the sidelines. We believe if you
want to build something
great, sometimes you have to roll up your sleeves and join in.
We say it
how we see it
The cornerstone of trust is transparency. When you stay true to what you believe in, you attract like-minded partners who want the same things.
aren't for trading
Success isn’t measured by spreadsheets. We believe in helping businesses reach their full potential - that’s where true value lies.